Fractional CMO for professional services firms
Make every pound work harder.
Senior marketing leadership, multiplied by AI, for professional services firms that need marketing expertise without a full-time hire.
What month one answers
- Where is the budget actually going?
- Which channels drive revenue?
- What should we stop doing?
- Where should AI fit in?
Clients and brands I’ve worked with
- Ocado
- WorldRemit
- TalkTalk
- William Hill
- Simba Sleep
- Let’s Talk Talent
- EYESmart
- Thrive Partners
- TeachBack
- Ultra Commerce
- Northgate
- Interaction Design Foundation
Sound familiar?
Who is actually in charge of your marketing?
No line of sight
The money goes out, the results are unclear
You pay an agency every month and the reports look busy. But nobody can link the spend to new clients or fees.
The gap
Your marketing lead has moved on
You’re working out what you need next, and whether a full-time hire is the answer. Meanwhile the team and agencies carry on with no one setting direction.
Never had one
You’re still doing the marketing
It happens in the gaps between client work, with a junior team or an agency filling in. So it stops whenever you get busy.
No direction
You have help, but no plan
A coordinator, a freelancer or a capable marketing exec, with nobody senior setting the plan or checking what comes back.
For firms that sell expertise
Turn your expertise into a pipeline that doesn’t depend on you.
Most professional services firms don’t have a marketing execution problem. They have a marketing intelligence problem. Whatever your specialism, the fix starts with knowing what your marketing actually brings in.
AI in your marketing
Senior judgement, multiplied by AI.
AI changes what a marketing budget can deliver. Used well, it means more output, sharper measurement and better results. Used badly, it’s more tools and more cost. I build it in where it moves the numbers.
01 Efficiency
Less time on repetitive work
Automate reporting, lead routing, campaign set-up and content workflows. Your team’s hours go on the work that needs judgement.
02 Output
More from the same team
More content, campaigns and tests from the same people and budget, without adding headcount.
03 Measurement
Spend linked to results
AI-assisted analysis makes attribution practical for a firm your size. You see which activity drives leads, pipeline and revenue.
04 Quality
Faster without getting worse
Senior strategy and human editing on top of AI speed. Brand, tone and accuracy stay in your control.
05 Results
Budget moves to what works
Decisions made on evidence rather than conviction, and made faster. More of your spend goes where it pays back.
And when a prospective client asks AI who to hire? Make sure your firm is in the answer.
Senior leadership, sized to what you need.
Step 1 · Free
Diagnostic call
30 minutes. An honest read on where your marketing stands and the one thing worth fixing first.
Step 2 · Month one
Marketing review
Channel by channel: what’s working, what isn’t, and where the money actually goes, and where AI can do more of the work. You get a clear, prioritised plan.
Step 3 · Ongoing
Fractional CMO
I lead marketing for as long as you need: through a hire, alongside your team, or as your ongoing senior lead. Strong foundations first, then the high-impact changes.
Patrick Lynch · Founder
Senior marketing leadership, without a full-time hire.
Over 20 years leading marketing teams and multi-million-pound budgets across ecommerce, fintech, SaaS and telecoms. Now working as a fractional CMO for professional services firms. I run one myself, so I know what it’s like to market your expertise between client work.
“They have brought clarity, challenge, and practical expertise that helped us move from a strategy that wasn’t delivering to one that is now generating real results, leads and bottom line impact!”
Craig Howells, Client for two years
FAQs
Questions founders ask
Straight answers on fractional CMOs, AI and measuring what marketing returns.
A fractional CMO is a senior marketing leader who works with your business part time, usually a set number of days a month. You get board-level marketing strategy, budget ownership and team leadership without the cost of a full-time executive hire.
When nobody with senior marketing experience owns your marketing, when your marketing lead has left and the search will take months, or when spend is rising but you can’t link it to new clients or fees. A fractional CMO gives you senior leadership now, and helps you decide what permanent role you actually need.
An agency executes a brief. A fractional CMO sets the brief, owns the strategy and budget, holds agencies to account and reports to the leadership team on results. Many businesses use both, with the fractional CMO directing the agency.
Used well, AI increases efficiency and output from the same team, makes it practical to measure which activity brings in enquiries and fees, and helps your firm appear when prospective clients ask AI tools for a recommendation. The key is senior oversight, so quality holds and AI spend goes where it pays back.
Start by connecting spend to outcomes: leads, pipeline and revenue by channel. broden.ai’s month-one marketing review does exactly this, showing what is working, what isn’t and where the budget should move.
A conversation with Patrick Lynch about your business, your marketing and what’s holding it back. You leave with an honest read on where things stand and the one thing worth fixing first. No pitch.
Find out where your marketing pounds are going.
30 minutes. No pitch. You leave with the one thing worth fixing first.