St. Patrick’s Day is about tradition, but for me, it’s also about transformation.22 years ago, I stepped off a plane in London with no master plan—just an instinct that this city would shape my career. And it did. Since then, I’ve built my career helping businesses transform too—scaling brands, optimising growth, and making marketing work […]
22 Years in London – A St. Patrick’s Day to Remember Read More »
In today’s challenging economic climate, every marketing pound must work harder. With tighter budgets, it’s essential to focus on strategies that deliver measurable results across all types of organisations – whether D2C, B2C, B2B, or Local. I’ve put together a carousel that outlines areas of focus to ensure your marketing is driving the right outcomes:
Making Every Pound Count Read More »
Is There Light at the End of the Tunnel? Attribution has become a dirty word in marketing. Once the key to understanding marketing effectiveness, it’s now riddled with complexity, contradictions, and bias. In-channel and incremental testing provide useful insights but are more tactical and fail to capture the full picture of marketing effectiveness. Digital attribution
Is There Light at the End of the Tunnel? Read More »
Working with Passionate People Who Make a Difference When I joined TalkTalk, I quickly realised I had stepped into a company with an identity crisis. On my first day, I met people who introduced themselves as coming from Carphone Warehouse (Now Currys plc), Tiscali, Onetel, and AOL. Yet, I thought I’d joined TalkTalk. What followed
Passionate People Who Make a Difference Read More »
What 20 Years of Ultimate Frisbee Taught Me About Digital Marketing, Leadership & Growth For the past 20 years, I’ve chased a flying disc across fields, made impossible catches (and missed a few), and learned more than I ever expected—not just about the game, but about teamwork, adaptability, and strategy.Turns out, Ultimate Frisbee and digital
What Ultimate Frisbee Taught Me About Digital Marketing Read More »
A CRM Full of Dust, Not Gold Ever walked into a treasure room only to ignore the jewels? That’s what happens when companies neglect their CRM database. They have all the data but don’t bother using it to connect with customers in a meaningful way. No segmentation. No personalisation. No nurturing. It’s a waste, plain
Are Your Competition High-Fiving Themselves? Read More »
The marketing landscape in 2025 is a dynamic and challenging environment, where data privacy, the loss of third-party cookies, personalisation demands, omnichannel orchestration, and marketing attribution converge into an intricate web. Each strand of this web represents a unique challenge, but they are all interlinked. If one strand weakens, it puts tension on the others,
The Marketing Web in 2025: How to Navigate Privacy, Personalisation, and Attribution Read More »
The marketing equation connects the dots between awareness, consideration, and conversion, simplifying your analysis and helping you create a recipe for success. Think of your marketing funnel like crafting the perfect dish: Awareness is gathering good-quality ingredients—it’s the foundation for better results. Consideration is blending those ingredients, getting the balance just right to bring out
The Marketing Equation: Connecting Awareness, Consideration, and Conversion Read More »
Artificial Intelligence (AI) is transforming performance marketing, offering unprecedented opportunities to connect with customers, refine targeting, and drive impressive returns on investment. However, adopting AI wholesale comes with its own set of challenges and considerations. By 2025, businesses that fail to leverage AI may find themselves outpaced by competitors who understand how to integrate AI